A book review by Terry Moore CCIM of Stephen M. R. Covey’s New York Times bestseller “The Speed of Trust: The One Thing That Changes Everything”

This author is the son of Stephen R Covey, author of The Seven Habits of Highly Successful People. Young Covey says that leadership is obtaining results in ways that inspire trust. He adapts your grandparent’s wisdom and your faith and applies them to business. Covey says that credibility boils down to two questions: Do I trust myself? and Can others trust me? He starts with four core values: integrity, intent, capabilities, and results.
Those values support thirteen behaviors:


• talk straight
• demonstrate respect
• create transparency
• right wrongs
• show loyalty
• deliver results
• get better
• confront reality
• clarify expectations
• practice accountability
• listen first
• keep commitments
• extend trust
Next, Covey demonstrates how to use those behaviors for organizational trust, market trust, and societal trust. He wraps up the book by explaining how to extend smart trust and how to restore trust if it’s been lost. Scores of quotes from heads of Fortune 500 companies accent Covey’s points. Pithy tales illustrate why trust is faster, cheaper, easier, more elegant, and more profitable than distrust. Trust is not a soft value; instead it’s a real world profitable practice.

Terry Moore, CCIM, has been an intellectual scout for thousands of investors for a generation. He’s a part owner of ACI, Apartment Consultants Inc. If you need a trusted expert for income property investments contact Terry at tmoore1031@gmail.com, SanDiegoApartmentBroker.com, or call him at 619-889-1031